Content Management

Every day, there is a new revolutionary technology invented and launched. The way digital marketing was used to generate leads for ICO 5 years ago is different from that of today. So, it is important to keep yourself updated on the industry to assess the required tools and the ones available with your intended to hire company. For instance, there was nothing like ICO calendars a few years ago and here we are today, it is another major niche of ICO marketing. Ask a company some of the tools they use to assess their arsenal. If you have read about a tool with great review and testimony, ask them about it ― if they are the type that is always improving their technology, they should have heard about it and if they are not using it, they should be able to tell you why and also name a better tool they are using instead.

There is no way an ICO campaign can be successful if the campaign tone and message differ from the real concept and idea of the project. When choosing a marketing company for your ICO, make sure they clearly understand your vision and expectation. If possible, make them send you a sample draft of the campaign. Make adjustments as much as possible and in case after doing such, they still do not grab the scope of the project, you may need to try another company. Do not jeopardize your crowdfunding with the mistake of hiring such company irrespective of the relationship you may have built during the short duration of your relationship with them.

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