The platform has more than 320 million unique visitors per month. Although it also banned crypto related ads a few months after the same action was taken by Facebook, it does not render it useless to generate leads for ICO. You can create an account with your project brand name and start tweeting about the project. Follow reputable people in the industry but do not overdo it, so as not to appear desperate and unprofessional. When you see a related post to your project, you can comment with a detailed analysis of the subject matter with a paragraph to link to your project and then stylishly include your ICO link for investors to visit. When used appropriately, the platform offers numerous benefits for your ICO marketing.